The Boston Globe Magazine commissioned Seven Elm to generate concepts for, cast, and produce multi-spread fashion editorials, including cover images, on a per-project basis. Work included scouting and negotiating seasonally and editorially relevant locations, directing the fashion pull to cover more than 20 unique vendors while keeping to specific magazine parameters regarding price point and wearability, and hiring full crew that included photography team, hair and makeup, and styling. Images were packaged as cohesive stories, and delivered retouched and print-ready. Copy included all display (headlines, captions, and additional text as needed).