Seven Elm redesigned and, for four years, art directed the regional lifestyle magazine for the North Shore of Boston. Work included reimagining the magazine’s logo, book structure, and format. Seven Elm, along with the editorial and advertising teams, helped grow the magazine’s frequency from six- to ten-times a year, the book size from 48 pages to more than 200, and the readership to over 150,000. Seven Elm designed the magazine’s website and produced marketing, advertising, and promotional materials. Northshore received numerous awards and recognition from the Society of Publication Designers, Folio, and Communication Arts.