Photography portfolio sites would seem simple—the material at hand is inherently beautiful (and free, too). And yet a good portfolio site cannot be cookie cutter. It must succeed at representing a photographer’s singular view. In the case of Keller + Keller, one of Boston’s top food and lifestyle photography studios, that meant conveying through site design and image editing a feel that was at once sophisticated yet simple, clean yet warm, to showcase the team’s commercial, editorial, and cookbook project images. The new website coincided with a full rebranding, including a new logo/ identity. Seven Elm’s ongoing collaboration with Keller + Keller has also included developing and executing an ad campaign (as seen in Workbook and Lürzer's Archive), designing postcard and poster mailers, and copyediting written collateral.