Hello Sweet Potato
Art Direction, Design, Packaging, Photography, Content, Web
What if getting kids to eat healthy were as simple as encouraging them to play with their food? After managing a successful Hello Sweet Potato Kickstarter campaign, Seven Elm designed packaging and built a website for a playing card series for kids 5 and older modeled on classic games like Go Fish (which became Go Fresh Salad) and Gin Rummy (here as Yummy Rummy Pizza). We created marketing materials and advised on PR. Hello Sweet Potato is now sold in Whole Foods and toy and gift shops nationwide, and has won a number of awards and recognitions from gaming and parents’ choice groups, among them the prestigious Dr. Toy award.
Hello Sweet Potato are activity kits that teach kids to be more familiar with a range of healthy and interesting foods. Each kit includes a deck of cards based on a classic card game, a mat for pretend play and a story in which a little girl has an adventure with food. To find out more, visit hellosweetpotato.com. Video produced by Long Haul Films.
Credits
Art Director/Designer — Robert Parsons
Photographer — Adam DeTour
Editor — Alyssa Giacobbe
Printer — Superior Packaging & Finishing
Video — Long Haul Films
Developer — Paul Thompson
Website — Bootstrap