Fisher College, a private college in Boston, commissioned Seven Elm to create and produce its annual alumni magazine from scratch, including an original logo, book structure, and format. In an ongoing relationship, we conceive and provide all content—generating the editorial lineup and story ideas, assigning and editing all copy, art directing original photography and illustration from locally- and nationally-renowned artists that include Christopher Churchill, Joshua Dalsimer, Harry Campbell, and James Steinberg, and designing a 40-page magazine that’s distributed to Fisher’s faculty and more than 20,000 alumni.