Ahnana
Art Direction, Design, Identity, Illustration, Photography, Packaging, Web
Seven Elm worked with startup juice brand Ahnana USA to launch its inaugural product, an antioxidant and Vitamin C-loaded juice made from Thai pineapples, set for distribution at upscale food stores nationwide. We were tasked with designing a logo, packaging, and overall identity that reflected the brand’s energetic, youthful appeal and would easily translate to additional mediums, including apparel. A responsive website features e-commerce capabilities and original photography. Seven Elm consulted on packaging materials, as well as on ingredients and taste (just-sweet-enough!).
Credits
Art Director/Designer — Robert Parsons
Photographer — Glenn Scott
Food Stylist — Natasha S. Taylor
Copywriter — Lauren Waterman
Developer — Paul Thompson
Manufacturer — Ahnana USA