We Art Boston (501c3) began as a fundraising event and auction featuring the sale of original works of art donated by more than 50 beloved contemporary children’s book illustrators. The launch event was conceived in 2013 in response to the Boston Marathon bombing, and all proceeds benefitted the Emergency and Trauma Fund at Boston Children’s Hospital. The founders came to Seven Elm with the seed of an idea. From there, we developed the charity name, identity system (including commissioning the illustrated logo), and marketing materials, and then designed, developed, and created copy for a fully responsive auction website. Seven Elm was also an event partner, helping conceive such event features as the popular “stuffed animal portrait” booth and generated national press for the event and auction.