Seven Elm worked with Randolph Engineering, Inc., a family-run heritage eyewear brand, to launch three new collections of sunglasses and prescription eyewear: Infinity, Fusion, and Classic Frames. Working with budget and time constraints, we produced a full-scale photo shoot to generate on-figure and still life photography and create marketing materials, including a look book, video, sell sheets, accordion brochures, and postcard mailers, as well as POP displays and large-scale booth graphics to be used at Vision Expo East, the eyewear industry’s biggest annual trade show. Seven Elm also helped fine tune a web relaunch, including art direction and design of existing and new photography and copyediting of existing collateral.